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Hello and welcome to my PR/ digital marketing portfolio.

My name is Razmik Sargsyan, and I am a: 

public relations and digital marketing expert,
- transformational coach and mental health counsellor,
- former human rights lawyer and political affairs officer,
- human that loves helping other humans unlock their full mental potential

Reach out to me directly if the information you are looking for is not on this website.


Arizona State University, Walter Cronkite School of Journalism and Mass Communication
Master of Mass Communication

(2021 - 2022)

Lund University
Master of Laws in International Human Rights Law

(2014 - 2016)

Stockholm University
Swedish as a foreign language

(2017 - 2018)

(2010 - 2014)

Yerevan State University
Bachelor of Laws (summa cum laude)

Dr. Amy Johnson
Coach training





Digital Marketing Manager

Arizona State University
Digital Audiences Lab

The DA Lab is the digital marketing agency of the Cronkite School of Journalism, immersing students in real client work on content creation and digital strategy, SEO/SEM, analytics, audience research, paid and organic campaigns and more. Clients and client work included:

Arizona PBS: Designed, executed, adjusted and analyzed Google Ads, Spotify, Instagram, Facebook, YouTube, Brandzooka and other ads as part of the "Your Arizona connection starts here" brand awareness campaign. Provided strategic recommendations in terms of angles of advertising, audiences, lead generation and more.

NCAA: Provided daily, monthly and post-championship reports about NCAA's baseball and softball accounts on Facebook,
Twitter and Instagram with actionable insights on how to increase engagement and the audience size, detailed analytics on
messaging, sentiment and more.

Creative NonFiction: Social media and search ads to increase webinar leads and newsletter subscribers.

Search Engine Marketing


- Public relations and strategic communications, digital audience acquisition, media relations

- Writing and research for PR purposes

- Search engine marketing (SEM), search engine optimization (SEO)

- Social media marketing (SMM)

-- Podcasting, graphic design, content creation

- Coaching and counseling

- International law, human rights, diplomacy
- Results-based project management

- English, Armenian, Swedish, Russian


Fulbright Foreign Student Scholarship (administered by the US Department of State)

Swedish Institute Study Scholarship
(sponsored by the Swedish Government)

Yerevan State University "red diploma" (summa cum laude)

Best debater
“Debating for the human rights development” project: British Embassy in Yerevan, Human Rights Defender Office of the Republic of Armenia 

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